NZ Fishing & Coastal Apparel

NZ Fishing & Coastal Apparel - Made for the River. Built for the Coast. Worn Across NZ.

Welcome to ZILLY™ - Designed in New Zealand. Printed locally. Worn on the river, the coast, and everywhere in between.

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Premium NZ-designed apparel inspired by fishing, coastlines, and Kiwi life.

“Awesome quality and fits perfectly. Proper Kiwi gear.” - Nick Coates, Southland.

“Love the Barty design. Gets comments every time I wear it.” - J.W, Wanaka.

NZ Owned & Operated | 🚚 Printed in NZ (3–5 days) | 🔁 Easy Returns

FEATURED COLLECTION

Cody the Blue Cod

The quiet legend of the southern coast — built tough, salt fed, and made for the ones who fish where the weather turns most back.

CODY THE BLUE COD

* GST included for NZ customers

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Barty the Brown Trout Collection

Meet Barty - born on the Mataura River and built for Kiwi anglers.
Our most popular designs are made for those who live for early starts and tight lines.

BARTY THE BROWN TROUT

Barty The Trout - Thread Project Unisex Summer Tee

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Barty The Trout - Cloke Mens Outline Tee

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Barty The Trout - AS Colour Mens Block Oversized Tee

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Barty The Trout - AS Colour Mens Classic Oversized Tee

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Barty The Trout - Thread Project Womens Diva Tee

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Barty The Trout - JB's Mens Fleecy Hoodie

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* GST included for NZ customers

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Sydney The Snapper

Straight out of the deep blue waters of New Zealand, Sydney the Snapper is the cheeky king of the reef. With attitude, swagger, and a sharp eye for a good catch, Sydney represents everything we love about the ocean lifestyle — freedom, grit, and a bit of mischief.

Whether he’s cruising the coastline or dodging hooks like a pro, Sydney’s all about living life on your terms. Tough, resilient, and unmistakably Kiwi, he’s not just a fish — he’s a character.

Wear the story. Back the legend.

SYDNEY THE SNAPPER

* GST included for NZ customers

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The Chatham Islands, N.Z

From the Chathams to the mainland — wearable pieces inspired by the places you know and love.

CHATHAM ISLANDS

Chatham Islands - AS Colour Mens Made Hood

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Chatham Islands - American Apparel Heavyweight Cotton Unisex T-Shirt

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Chatham Islands - AS Colour Womens Box Hood

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Chatham Islands - Cloke Kids Origin Hoodie

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Chatham Islands - JB's Kids Fleecy Hoodie

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Chatham Islands - AS Colour Womens Heavy Hood

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* GST included for NZ customers

SHOP CHATHAM ISLANDS

Why ZILLY™

Designed & Printed in NZ
No overseas guesswork — quality you can trust
Built for Real Kiwi Life
Fishing, coastlines, rural - this is us
Premium Comfort & Fit
Tees and hoodies you’ll actually want to wear
🔁 Easy Returns
No stress if it’s not right

Worn Where It Matters

From the Mataura to the coast — ZILLY™ gear is made to be worn, not just looked at.

What People Are Saying

“Surprisingly good quality — not just another print tee”

The shirt turned up quicker than expected and the quality genuinely surprised me. The print feels like it’s part of the fabric rather than sitting on top (if that makes sense), and the fit is spot on — not too boxy, not too tight.

Ready to Wear It?

Join the crew and rep NZ wherever you go.

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